Our Story
Four generations of Colombian coffee — since the 1940s.
We’re the Londoño Family
Our story begins in the 1940s when our great-grandparents planted coffee on the hillsides of Caicedonia, Valle del Cauca, Colombia. Four generations later, we manage 6 farms across 221 hectares in the heart of the coffee axis.
What started as a traditional coffee farm has become a data-driven specialty operation. We’ve cupped over 1,300 samples, achieved SCA scores up to 89.25, and exported to South Korea, Dubai, and Singapore.
Today, we grow specialty coffee alongside avocado and lemon — a diversified operation that strengthens the land and the business. And we’re sharing everything we’ve learned with the world.
80+ Years of Coffee
Our great-grandparents plant their first coffee trees in Caicedonia, Valle del Cauca.
The farm grows through generations, establishing Finca Mallorca as a regional benchmark.
Third generation expands acreage and introduces new varieties like Bourbon and Caturra.
International partnership founded. Operations expand to 6 farms across 221 hectares.
First international exports: containers to South Korea, Dubai, and Singapore.
AI-powered farm management system tracks 179 plots. Quality scores reach 89.25 SCA.
Launched Particular Coffee Academy — sharing our knowledge with the world.
Our 6 Farms
221 hectares of specialty coffee, avocado, and lemon across Colombia’s coffee axis.
Mallorca
Flagship farm, 4th-generation family estate
Don Tulio Selva
Lush cloud forest terroir with exceptional Castillo lots
Don Tulio Calamar
Former Manantiales del Frontino, rich volcanic soils
Don Tulio Brisas
Micro-terroir known for bright, citric cup profiles
Don Tulio Porvenir
Exclusive Geisha plots at premium altitude
Montaje
Compact estate with experimental processing
Santiago Londoño
Meet Santiago
Santiago Londoño is a 4th-generation coffee producer, systems thinker, and the operator behind Particular Coffee. He manages 6 farms across 221 hectares, bridging traditional Colombian coffee knowledge with modern technology.
With a background in business and a passion for data-driven agriculture, Santiago built an AI-powered farm management system that tracks 179 plots, 75 crop cycles, and over 55 data dimensions in real time.
His mission: prove that specialty coffee farming can be profitable, sustainable, and transparent — and teach others to do the same.
Our Manifesto
Coffee is the starting point, not the destination.
We believe specialty coffee is an ecosystem — soil, climate, genetics, process, people. Every cup is the result of thousands of decisions made across years.
We believe in transparency. In showing the real numbers, the real challenges, the real work behind every bag of green coffee.
We believe producers should tell their own story — not have it told for them by brokers or marketers.
Particular is not a brand. It’s a philosophy.
Learn From the Source
Join our free community and learn specialty coffee from the producers who grow it.